This article written by Mary Ann Pacelli at the Manufacturing Extension Partnership originally appeared on the NIST/MEP blog on November 12, 2015.
As a manufacturer, you don’t want workers – you want company ambassadors. Workers are individuals who show up and get their tasks done. Company ambassadors are a team of employees who are enthusiastic about their careers, and they are inspired and empowered to proactively help your business grow.
Company ambassadors are innovative and are confident in their ability to achieve excellence. They serve as cheerleaders for your company to the outside public. You can guide your workers into becoming company ambassadors through workforce development initiatives.