Some big names in media have crossed our threshold in the past few weeks, and we are extremely glad they did. We have had visits and interviews with The Associated Press, The Wall Street Journal, Fox Business News, Computer World as well as various industry publications.
Ever wonder how all those plastic parts make it into our homes and vehicles?
The majority of plastic parts are created using the injection molding process. While this form of manufacturing has been around for years, advancements in materials and equipment have made injection molding a mainstay in the production of consumer goods.
When Marketing Sherpa heard about the marketing campaign developed by Kevin McGrath, Vice President of Marketing at The Rodon Group, they were anxious to get the full story. During a day long interview, David Kirkpatrick, Senior Reporter at Sherpa, discovered how one powerful phase can create the future direction of a company.
According to K'NEX Brands president and CEO, Michael Araten, moving manufacturing jobs back to the US makes good business sense and is the right thing to do. During a recent panel discussion that focused on American Manufacturing, Mr. Araten pointed out that sales for K'NEX Brands have steadily improved since repatriating jobs back to US and increasing the workforce by 25%.
Michael Araten, President and CEO of K’NEX Brands, will appear on Executive Leaders Radio Program broadcasts September 24th-26th. As part of the elite interview format, Araten shared his views on the opportunities and challenges K’NEX Brands faces.
K’NEX Brands has 2 operating units – K’NEX, the only US construction toy company focused on Building Worlds Kids Love™; and The Rodon Group, an American custom plastic injection molder specializing in high volume, small plastic parts for over 100 industries.
“At K’NEX and Rodon, we’ve learned that manufacturing in America is often more cost effective than manufacturing overseas,” said Michael Araten, President and CEO of both K’NEX Brands and The Rodon Group. “We are thrilled to make this kind of quality, cost effective domestic manufacturing available to other businesses looking to eliminate the risks of offshore sourcing.”
Araten’s interview can be heard on these stations:
Saturday, September 24th on WNJC/1360AM at 4pm (live stream www.wnjc1360.com)